Ticks all the light boxes
Olympus wanted to add visual impact to their camera playtable in Jessops’ flagship London Oxford Street store. The right product was in place, it just needed a big visual hook to encourage more customers to try out the cameras.
The solution was a lightbox feature. We created the graphics and managed the production and installation of the double-sided lightbox structure, which slotted over the playtable’s upright section. The result is an impressive eye-catching display. This concept was then rolled out to a further six Jessops stores nationwide.