New brand for Olympian Greg Searle
We buddied up with digital marketing strategist Marketing Boost to work on a new brand for Olympic gold medal winner Greg Searle. The brief from Greg was to come up with an exciting logo, website and marketing material to launch his solo career as a professional public speaker and leadership coach.
The aim of the brand is to build on Greg’s successes when he was a young athlete of 20 winning gold in the coxed pairs with his brother Jonny at the 1992 Barcelona Olympics and more recently at the 2012 London Olympics when he came back to rowing at the age of 40 and joined a young team which went on to win bronze in the men’s eight. Greg Searle 20:40 encapsulates Greg's wisdom and successes as a 40 year old sportsman and executive coach, combined with the enthusiasm he had as a 20 year old gold medal champion.
We designed the logo and marketing material and provided guidance on the visual aspects of the website. Greg is delighted with his new branding as it incorporates the black and white colouring of his home boat club at Molesey and the gold of his gold medal.
For us it’s been a great experience working with Marketing Boost and Greg to develop his new brand. Greg has the credible experience of performing at the highest levels as an elite athlete plus many years as an executive coach that he takes into businesses and teams to inspire their performance. You can visit Greg’s website at www.gregsearle2040.com