Mogo Design


Tuesday 6 December 2016

New visual identity for Harrow Health

Harrow Health engaged us to revamp their visual identity after becoming a Community Interest Company.

Harrow Health provides the patients of Harrow with high quality clinical care within the community. This year they became a Community Interest Company (CIC) with all of their profits being reinvested into healthcare in Harrow. They work collaboratively with a range of partner organisations to provide a large number of clinical services.

We were engaged to design their new logo and business cards, and also produce a poster and 6 page leaflet to promote the opening of their Walk In Centre, a walk in service for the treatment of urgent minor injuries and illnesses.

Prominent in the visual identity is the use of blue to impart a calm, caring and trustworthy feeling, and imagery to clearly represent Harrow’s diverse community. The distinctive font was chosen to express Harrow Health’s forward-thinking and dynamic qualities.

 

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